The Generosity Network: new transformational tools for successful fund-raising
The Generosity Network is the essential guide to the art of activating resources of every kind behind any worthy cause. Philanthropist Jeff Walker and fund-raising expert Jennifer McCrea offer a fresh new perspective that can make the toughest challenges of nonprofit management and development less stressful, more rewarding—and even fun.
Walker and McCrea show how traditional pre-scripted, money-centered, goal-oriented fund-raising techniques lead to anxiety and failure, while open-spirited, curiosity-driven, person-to-person connections lead to discovery, growth—and often amazing results. Through engrossing personal stories, a wealth of innovative suggestions, and inspiring examples, they show nonprofit leaders how to build a community of engaged partners who share a common passion and are eager to provide the resources needed to change the world—not just money, but also time, talents, personal networks, creative thinking, public support, and all the other forms of social capital that often seem scanty yet are really abundant, waiting to be uncovered and mobilized.
Highly practical, motivating, and thought provoking, The Generosity Network is designed to energize and empower nonprofit leaders, managers, donors, board members, and other supporters. Whether you help run a multimillion-dollar global nonprofit or raise funds for a local scout troop, PTA, or other community organization, you’ll learn new approaches that will make your work more successful and enjoyable than ever.
Praise for The Generosity Network
“For decades, Jennifer McCrea and Jeff Walker have been guiding and advising the leaders of many of today’s most effective nonprofit organizations (including mine), in fields ranging from poverty relief and education reform to healthcare, the arts, and the environment—with truly impressive results. What a blessing that they’re now making that same wealth of insight available to all of us through The Generosity Network”Quincy JonesMusician, composer, producer, arranger, conductor
“Like strong and caring friends, Jennifer and Jeffrey encourage us to look inside ourselves, ask the tough, deep questions that reveal our limiting thoughts, beliefs and habits and then give us wise and practical counsel on how to change course. Be courageous enough to trod this internal trail and you will unleash your own potential, transform your organization and change the world.”Timothy RyanU.S. Congressman
“Of the many important insights this book brings to fund-raising, the most important is that networks undergird all social undertakings, and along networks flow talent, connections, wisdom – and funds. This book is about successful organizations, and the different forms of success, including fund-raising, reinforce one another.”Teresa A. SullivanPresident, University of Virginia
“In today’s troubled world, the work of nonprofit organizations is more urgent than ever. That’s why the ideas in The Generosity Network are so important. Whether you mission is to save the planet—or just make your little corner of it a whole lot better—you can’t afford to ignore this marvelous new book.”Goldie HawnAcademy Award winning actress and producer, Founder of the Hawn Foundation
“Jennifer McCrea is a force of nature and one of the few people I know that actually enjoys asking people for money. She and Jeff Walker have provided an incredibly rich and valuable resource for those out there struggling to raise money for important causes.”Scott HarrisonFounder and CEO, Charity Water
“Along with Sex and Religion, Money is one of the Great Unmentionables. It makes people nervous and brings up visions of power, property, and ownership, and all the crud around it makes raising money especially difficult. This book teaches us how to lighten up, to peel away all that scuzz from both ourselves and the job in hand. Connecting people for a higher goal turns a fundraiser into a dating agency for world changers. It's wonderful to see, in a world full of horrors, that compassion and generosity have found such effective allies as Jennifer and Jeff . . . !”Peter GabrielMusician
“No one knows the art of fundraising, from both sides of the table, like Jennifer McCrea and Jeff Walker. In a time that demands new thinking and innovative approaches to fundraising, I’m delighted they’ve now made their unparalleled wisdom and call to action available in the form of this wonderful, invaluable book that promises to transform what it means to be a nonprofit leader and partner.”Teri SchwartzDean, UCLA School of Theater, Film and Television
“For everyone who seeks true partnership with others, The Generosity Network has lessons on the practice of relationship, dialogue, and the deep connections that energize people and communities to turn visions and passion into reality and results.”Scott KriensChairman, Juniper Networks Director, 1440 Foundation