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The Book

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“For decades, Jennifer McCrea and Jeff Walker have been guiding and advising the leaders of many of today’s most effective nonprofit organizations (including mine), in fields ranging from poverty relief and education reform to healthcare, the arts, and the environment—with truly impressive results.  What a blessing that they’re now making that same wealth of insight available to all of us through The Generosity NetworkQ-HeadphonesQuincy JonesMusician, composer, producer, arranger, conductor

“Like strong and caring friends, Jennifer and Jeffrey encourage us to look inside ourselves, ask the tough, deep questions that reveal our limiting thoughts, beliefs and habits and then give us wise and practical counsel on how to change course. Be courageous enough to trod this internal trail and you will unleash your own potential, transform your organization and change the world.”Ohio Congressman Tim RyanTimothy RyanU.S. Congressman

“Of the many important insights this book brings to fund-raising, the most important is that networks undergird all social undertakings, and along networks flow talent, connections, wisdom – and funds.  This book is about successful organizations, and the different forms of success, including fund-raising, reinforce one another.”Teresa A. SullivanTeresa A. SullivanPresident, University of Virginia

“In today’s troubled world, the work of nonprofit organizations is more urgent than ever.  That’s why the ideas in The Generosity Network are so important.  Whether you mission is to save the planet—or just make your little corner of it a whole lot better—you can’t afford to ignore this marvelous new book.”Goldie HawnAcademy Award winning actress and producer, Founder of the Hawn Foundation

“Jennifer McCrea is a force of nature and one of the few people I know that actually enjoys asking people for money. She and Jeff Walker have provided an incredibly rich and valuable resource for those out there struggling to raise money for important causes.”Scott HarrisonScott HarrisonFounder and CEO, Charity Water

“Along with Sex and Religion, Money is one of the Great Unmentionables. It makes people nervous and brings up visions of power, property, and ownership, and all the crud around it makes raising money especially difficult. This book teaches us how to lighten up, to peel away all that scuzz from both ourselves and the job in hand.  Connecting people for a higher goal turns a fundraiser into a dating agency for world changers.  It's wonderful to see, in a world full of horrors, that compassion and generosity have found such effective allies as Jennifer and Jeff . . . !”Peter GabrielPeter GabrielMusician

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Blog

UNselfie. Turn the Camera Around on #Givingtuesday and give!
Jeffrey Walker November 22, 2013

Let’s turn that trend, and everyone’s cameras, around and start taking "UNselfie" pictures. These "UNselfie" pictures could be of people doing good things, of acts of kindness, of compassion in action! Being UNselfish!

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Jennifer McCrea’s Top Ten Tips for Non-Profits
Jennifer McCrea August 1, 2013

1. Keep the work at the center of your relationships, not money. Read More. 2. Remember there are ample resources. Read More. and they flow unless you are blocking them. Read More. 3. Drop the buyer-seller dynamic. Read More. 4. Avoid the office for meetings with your partners. Read More. 5. Do a better job […]

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